In a first, researchers from 20th Century Fox film studios have developed an Artificial Intelligence (AI)-powered model to predict what target audience will most likely see a movie. The prediction is done on the basis of the film’s trailer. Since video trailers are one of the most critical elements of marketing campaigns for new films, the model can provide an opportunity to filmmakers to make movies depending on the interests of general moviegoer population, easily communicate the plot of the movie to them, present the main characters, and reveal important hints about the story. This could also help them to understand what aspects of the movie the audience liked and what parts they did not. “These insights typically determine the strategy for the rest of the marketing campaign. In this paper we present a tool, which we call Merlin Video, that uses computer vision to create dense representations of the movie trailer, and uses those representations to predict customer behaviour. Movie
Comments
Post a Comment